It all began in 1986...

At the tender age of 7, Rychelle (founder & owner), would set up her bedroom as a retail store.  Complete with prices, displays and a mock cash register.  Coming from a family of entrepreneurs and having a passion for people, the obvious next step was to make this retail dream come true.  


In 2002, Rychelle opened the doors to a small 800 sq ft location on 124 Street, selling home accessories and jewelry.  Having spent just a few short years there, she knew in order to fulfill her dream she would need more space.  


In 2005, she moved High Street.  With 2000 sq ft to work with her goals expanded and so did the inventory.  Constantly searching for the best products has brought her to Montreal, Vancouver, NYC, LA, San Fransisco and Las Vegas.  

Rychelle lets her personality shine through each piece she carefully selects to sell in the shop and enjoys having a tea with her customers just as much as she does running the business.   
    
Rychelle has 2 beautiful boys, Fisher (age 3) and Arlen (age 1) and is continually working on the work/life balance.


"there is no greater pleasure then being able to work beside your children as they play.  Every day I remind myself how lucky I am to have this opportunity and although it is not always easy, it is always worth it!"

 

red ribbon is a lifestyle shop based in Edmonton, Alberta, specializing in quality garments and beautifully crafted accessories.

Our goal is to create a space that is casual and relaxed. A space for creativity. A space for freedom. A space where everyone can be the person they want to be.

Come. Join us.